Guangzhou furniture shows infringement case dynasty agent brand plagiarism

The 29th Guangzhou International Furniture Fair opened on March 18th, and a product design infringement case sensationalized the Pazhou exhibition venue. According to the Italian TRECI brand of the furniture of the Dynasty, many patent-protected products were found to be counterfeited by Peacock King furniture.

The suspected counterfeit Peacock King furniture and the Royal Furniture booth are in the same 4.2 pavilion, the Dynasty furniture is located at booth 4.2C01, and the Peacock King booth is at 4.2C06, only between another company. And this is almost the same "zero distance", the Peacock King has openly put the products suspected of plagiarism design in the booth.

The head of the TRECI Italian brand led the media to the Peacock King booth to point out the specific infringing products, including the bedding, bedside tables, dressing cabinets and wardrobes. Netease home reporters saw on-site, after comparing the products of Teruiqi product catalogue and Peacock King, it was confirmed that the similarity between the two was over 95%, and the design of the bedside hollow pattern was almost the same. The representative of the Dynasty furniture representative was then present to present the corresponding design patent certificate for the Teruiqi product. The furniture of the dynasty wanted to find the head of the Peacock King, and the on-site sales staff avoided it, and said that it was impossible to confirm whether the products sold by Peacock King were original.

The head of the Italian company, the designer of these products, has applied for a design patent in Italy or in China, so he will protect his intellectual property rights according to the law. He believes that the Chinese government will definitely find a formal way to assist. This property right. The cost of designing a lot of money has been stolen. The person in charge of Teruiqi believes that the peacock king should return the stolen design.

The furniture of the dynasty reported to the “Intellectual Property Consulting Office” of the exhibition organizer for help at the first time after the incident, but the staff of the office did not accept it immediately, and refused to respond to the questions related to the furniture of the dynasty and the reporter. Until a large number of media reporters arrived there, the female staff still shoved for various reasons, and threatened journalists to block their office and asked reporters to leave. It was not until the organizer of the exhibition, Ms. He, was present that it was able to communicate effectively. The two sides reached an agreement to conduct a closed-door meeting to discuss ways to deal with it.

Under the strong questioning of many reporters, the person in charge of the consultation office, Liu, stressed to the media that the rights of both parties were equal before the provision of the required relevant documents, copies and unsubmitted application materials. Before the complainant makes a complaint, it is first necessary to carry out the main body certification in the relevant departments of their country, confirming that the claimant is indeed the patent owner, and then using the Chinese embassy in the country to be certified before using it as evidence in China. This requirement has undoubtedly added great difficulty to the rights of the infringed party. If these rules are followed, the event will certainly not be able to make any substantial progress before the end of the exhibition.

After about one and a half hours of the "Intellectual Property Consulting Office" and representatives of TRECI Teruiqi, the furniture representatives of the Dynasty and the mediators of the furniture association, there was a preliminary solution. The lawyer of the Peacock King said that a number of suspected infringing products will be withdrawn from the Peacock King booth at the latest tomorrow. The head of Teruiqi said that it would not rule out filing a lawsuit in court.

Domestic product plagiarism has a long history, and it is the first time that infringers at the furniture fair have sold the imitation products in close proximity to the infringers. The relevant attitudes to the problem also highlight the domestic neglect of intellectual property protection. If this matter can make the domestic independent design of furniture products more standardized, patent protection can be put in place, which is undoubtedly a good thing for the development of the industry.

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